Pekerti Nusantara was created in 1975, to generate income for disadvantaged rural villagers and subsistence farmers through the production of traditional handicrafts. Having sustainable employment in remote areas of Indonesia reduces migration to larger cities and allows families to stay together.
Artisan groups are regularly visited to monitor the use of fair trade principles and share knowledge - improving production methods and quality control. Pekerti encourages the use of raw materials from sustainably managed sources and supports conservation projects, including tree planting.
The artisans receive training in financial and business skills. They also receive help with medical expenses, emergency disaster relief, school scholarships and loans. The benefits of these craft co-operatives are a major source of support for many marginalised families.