Sasha is a fair trade, not-for-profit marketing organisation for craftspeople and producers from all over India. Their vision is to create prosperity and empowerment by providing livelihood opportunities for craft groups and marginalised communities.
In 1978, craft in India was going through an especially low period due to the influx of cheaper machine-made goods. Craftspeople were increasingly being marginalised and their products trivialised as 'ethnic' and purely decorative.
Artisans - especially women - were exploited by middlemen, and the craft they practised was fast losing its identity to cater to market demands. Sasha was created to address these issues.
From production to business development and marketing, Sasha provides support for the whole supply chain. Behind each beautiful product is a commitment to building a thriving artisan community with healthy working conditions, fair pay and concern for the environment.