Olli Ella

Olli Ella creates timeless pieces that continue to be loved through the generations with emphasis on diversity and social inclusion. Focused on natural and mindfully sourced materials with true attention to craftsmanship, they support and uplift the communities where they are made.

Founded in 2010 by sisters, Chloe & Olivia Brookman, the company now stretches across the globe. Leading with a social and environmental compass, Olli Ella continues to uphold their commitment to use business as a force for good, whilst still evoking a sense of play, fun, quirk and adventure.

When choosing manufacturers, they prioritise 'Values over Value for Money', with a focus on ethical supply, quality product and minimal impact on the environment.

Olli Ella are B Corp Certified - meaning they meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance both profit and purpose. In addition, they only use Organic GOTS Certified Cotton (GOTS is the worldwide leading textile processing standard for organic fibers which includes environmental, ecological & social impact criteria).

Their soft toys and dolls that we stock are made in Dongguan City, China. This factory holds ICTI certification a standard of ethical toy production, ensuing staff are paid fair wages, treated well and have comfortable, safe working environments, on top of having a strong focus on quality production. There are 80 staff, with females making up 62% of the team.